Louis San Antonio San Francisco San Jose Seattle South Florida Tampa Bay Washington, D. With new payday lending regulations a few short steps from becoming law in Ohio, some in the industry are moving to vacate the state as they vowed they would. The bill also limits consumer borrowing at $500 or 25 percent of base monthly pay per loan, restricts borrowing to four times per calendar year, and extends the term of a loan to 31 days from 14 days. That possibility was enough for Jim Pickard, who runs Columbus-based Heartland Cash Advance, to shift the company's Marion and Wooster stores into "no more new loans" mode and begin laying off customer-service representatives. read more