Other contenders include Navigenics, a startup planning to launch early next year; DNA Direct, which already offers individual gene tests online; and DeCode Genetics, which conducts original research and is developing new drugs. The Human Genome Project, a government-funded program to map and analyze all the genes of human beings, was nearing completion—with a privately funded effort led by Venter in hot pursuit—and the promise of personalized medicine was fueling a boom in genomics companies. Focusing on health genetics, it plans to offer consumers a panel of 15 to 20 gene tests, along with detailed information on medical conditions and genetics. Last year, the Federal Trade Commission issued a Facts for Consumers report that bluntly warns consumers to be wary of all companies that offer do-it-yourself genetic tests and promise to tell you that your genes can reveal a definitive risk factor for developing a particular condition. Inappropriate comments include those that contain or solicit personal information, use obscene or offensive language, or make unauthorized or commercial offers. Glamour Domino Golf Digest Golf for Women Golf World House & Garden Lucky Men’s Vogue Portfolio. read more